Lenovo Launches New Brand 'Idea'

Lenovo has launched "Idea" - a new consumer PC brand in India.
The range includes IdeaPad notebooks and IdeaCentre desktops that combine cutting-edge and easy-to-use technologies such as face recognition, Dolby Home Theater surround sound and dedicated gaming controls. Lenovo plans to roll out, its marketing campaign called "Ideas everywhere", to complement the product introduction in April 2008. "We're bringing Lenovo's expertise in design and engineering to consumers with our Idea-branded PCs. Lenovo designed its Idea-branded PCs for the way people live, work and play with cutting-edge features. We are confident we will grow our consumer business by blending innovative technologies like facial recognition with stylish designs to enhance the way people use technology in their personal lives," said Liu Jun, senior vice president and president, Consumer Business Group, Lenovo. "Lenovo has a significant focus on the consumer segment in India. The new IdeaPad and IdeaCentre products will deliver to our customers, an experience and products that are inspiring, dependable, exciting and aspirational," said Anil Philip, executive director, Transaction Business, Lenovo India. Each notebook offers a number of extra features that to maximize the experience that they were designed for.